Dangerous Advertising
Once upon a time in 1953 there was a book, there still is, called The Hidden Persuaders by Vance Packard. It introduced the reader to the psychological approach to advertising. It described the customer’s needs that advertising aimed at to sell products. In the 70 years since, this psychological and subliminal approach to advertising, compounded […]
Need an accurate and Safe Lead Inspection? Your Best Choice Is The Smart Entrepreneur
The State of New Jersey now has a new law regarding lead paint. The inspector has to decide if the building is safe enough or if an owner must de-lead the building.
Locating Old Friends
One of the tragedies of growing old is that you lose friends. I guess it’s either them or me. Sure there are new friends. Life goes on. But the old friends are linked with memories you don’t have with the new ones. I recently lost my closest friend of some 70 years and I miss […]
Evans and Lali BabiTt, Counting Beans at the Office and in the Kitchen
It is for sure true, that everything in life depends on timing. An incident, an accident, good or bad, in a blink of an eye , a life an entire population can be changed.,
Breaking The Smoking Habit – Permanently
Most of us remember significant dates in our lives, birthdays, anniversaries and so on. Some dates are universal like December 7th, Pearl Harbor or June 6th, D-Day. A date very significant for me is June 5th which is my fathers birthday. Why is that so important for me, you may ask? That was the day […]
