Dhashi. Such a good unique name. But what does it mean? Where did it come from? What is Dhashi, and how is it helping American women express themselves in a fashionable, relevant, and trendy way?
A Little BackstoryDhashi came from the names of two friends who started this business together. The first three letters came from Dharini, and the last three came from Shila.
We all know how hard it is to find the perfect palette or the style that suits you best when it comes to clothing. Dharini has her fair share regarding this matter. Growing up in Mumbai, India, she found it hard to find clothes in America that suited her style. anyWhenever she goes shopping, everything she sees is already out of fashion.
Because of this, she thought of making a collection of her style, choices, and likings inspired by the city where she grew up. Dharini had the idea of creating a brand because she did not like her options. Her main goal was to become a little more than a collection, a little more fashionable, and even a little edgier. Her purpose is to modernize the clothing while preserving India’s traditional culture.
The company constantly gives its all and succeeds in offering customers up-to-date clothing because many people are looking for it. When Dhashi first opened, very few other businesses did what they did, contributing to their success. They have carved out their niche and are succeeding marvelously.
Trade Shows
Dhashi goes to a lot of trade shows. From Atlanta to Florida, there is just a lot to see. You name it, they have been on it. Going to trade shows keeps Dhashi busy because they are practically empty nesters. Trying to preserve and get the modern new collection, which is on par with India, was a fantastic thing to do.
Because Dhashi has been very active in the industry, they have various contacts of manufacturers and designers. Dhashi visits them to get to know them and converse with them. They approach the designers and speak with them before viewing their collections. Dhashi understands how to create a style that is appealing to the masses. They then curate and attempt to obtain these designs and items. At the end of the process, the manufacturers and designers provide the goods to the company.
Choosing the Style that Speaks Dhashi
Dharini and Shila’s style and preferences get reflected in the Dhashi line. It is something they have seen and think will look good. Some things are quite basic and are available to everyone. Dhashi also attempts to make things classic and classy so that anyone may wear them to weddings, parties, Indian festivities, or any other occasion.
It is something you can wear to a Christmas party or any other occasion. Women of all cultures can wear anything from the Dhashi collection. While the clothing is traditionally Indian, Dhashi introduces the beautiful clothing they love to women throughout the United States. The organization makes every effort to connect with a wide range of customers.
Additionally, clothing from the Dhashi clothing line is available in all sizes, adding to the diverse capabilities of their unique design.
New Faces come with New Ideas.As previously indicated, Dhashi has visited various locations, and the best part, they say, is that they can spend their evenings in different locations while meeting new people.
“Meeting new individuals exposes you to a wide range of mentalities. It also enables the business to perceive things from a different perspective,” Dharini said.
Both co-founders agree that being on the road has enhanced their confidence. When traveling to new places, they need to be ready for anything and confidently handle every situation.
From setting up for shows to closing the deal with new individuals, the women need to trust themselves to get the job done.
Moreover, the co-founders discover more about the world through every experience they encounter. Not only do they get to know more about their customers, but they also get to discover more about the things that could help them converse and connect with them.
These circumstances assist Dhashi in navigating and learning from all of these events. Everyone requires learning opportunities, and this chance supplies the business with many of them.
Where are the Products Available?People are continuously spending more time with their phones and gadgets. Thus, it only makes sense for Dhashi’s collection to purchase online. It is accessible on Etsy and Poshmark, for example. Dhashi also makes an effort to promote their products everywhere they can.
Yet, their success is mostly due to Instagram, the company’s website, and in-person trade exhibitions. They ensure that their models come in various shapes and sizes to achieve diversity.
Another interesting fact is that Dhashi does not use professional models in product line pictures. Instead, they ask their friends and family to model their outfits. They are mothers, daughters, sisters, and friends. This movement reiterates their dedication to keeping Dhashi about style and practicality for everyday women.
In addition, the company speaks for moms, particularly empty nesters, who are attempting to break into the industry or at the very least demonstrate that they are still deserving of credit. Dhashi demonstrates that everyone can accomplish anything regardless of age or generation.
Want to Visit? Here is How You Can Book Them.Dhashi is only available by appointment. People can send a message on the website. They can just set up appointments there as it is not a walk-in thing. Customers who want to come in and look around can also schedule appointments via email. Dhashi will inform you of receipt of your email. Customers can connect with Dhashi mostly through email, SMS, and phone calls.
Dhashi also puts up a show every once in a while. Anyone can attend at any point throughout the show. These pop-up shows are only available for two days.
Dhashi started because two mothers were filling a need they saw severely lacking in the American marketplace. Their entrepreneurial insight has helped bridge the gap, with more women represented in the Indian apparel business. Because Indian clothing should get designed for everyone, they are proudly size-inclusive, and all of their styles are ready for delivery. Check them out at their website or their Instagram account.
